Market Trend

El Salvador’s market set to expand driven by data, broadband and pay-TV

The telecoms market in El Salvador is expected to expand at a rate of 3.7% over the next five years, due to growth in mobile data, fixed broadband and pay-TV.

According to a report from Pyramid Research, revenue from mobile data is predicted to grow at a CAGR of 13.7%, fixed broadband will grow at 14.1% and pay-TV by 4.2%.

In 2010, the market generated $1.439 billion, showing a 1.2% increase compared with 2009. The report attributed this growth to economic recovery and maturity in the mobile voice market.

Broadband revenue alone will generate $93 million in 2015. Demand for connectivity will be aided by increasing PC penetration, reduced tariffs and the shift to digitalisation. Opportunities for handset vendors lie in the migration to text-friendly devices and smartphones, while in the fixed market there is still potential in broadband and pay-TV.

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