BCG's Rocío Lorenzo joins Liberty Latin America

04 May 2021 | Melanie Mingas

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RocĂ­o Lorenzo has been appointed SVP and chief customer officer at Liberty Latin America.

Taking on her new role in August, Lorenzo will relocate to Panama to head Liberty Latin America's customer experience teams, including: digital, customer care, and commercial programming.

Lorenzo is currently MD and partner at Boston Consulting Group’s technology, media and telecommunications practice.

She commented: “I am excited to join Liberty Latin America. It’s a great company with a strong culture, and there is a huge opportunity in the region to differentiate ourselves on the connectivity, access, and service we provide to our customers. I look forward to working with Balan and the entire team on this journey.”

Balan Nair, CEO of Liberty Latin America, added: “I am so happy to have Rocío join our team. With her significant experience working in telecommunications and media, advising large companies on strategy development, and creating growth programs in marketing and sales, she will undoubtedly help us improve our customer experience and enhance the value we provide.

"Rocío shares our ambitions and commitment to growth, innovation, and operational excellence. And equally important, she fits our culture.”