Vodafone and Rogers enter market agreement

Vodafone has partnered with Canada’s Rogers Communications for a 4G roaming agreement and further marketing opportunities.

The non-equity deal is designed to allow Vodafone Canada and Rogers to collaborate to improve and promote each other’s offerings in the country, however the details of the partnership have not yet been released.

The agreement will allow the UK telecoms group to add Canada to its international managed services footprint, while Rogers hopes to leverage Vodafone’s resources and expertise in developing 4G mobile broadband networks.

The deal will give Rogers access to equipment providers that work with Vodafone to help build out the Canadian network, allowing the company to be more competitive in face of the development of a shared LTE network between competitors BCE and Telus.

Vodafone’s Partner Market programme has already set up 30 similar agreements in 50 countries, allowing Vodafone to offer cross-marketing and roaming services without having to manage its own network.

Earlier this week, Vodafone announced plans to move its development centre from Silicon Valley to London, in an effort to boost its emerging technologies division in Europe, Africa and India.

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