The news follows the deal struck between Devicescape and Liberty Global last month, and builds on the recognition that network providers are showing towards a need for reliable public wifi.
“By partnering with Devicescape we are able to deliver a standout customer experience by providing seamless Wi-Fi connectivity at millions of locations locally and globally, at home or on the go, which we believe is part of our promise to enable a worry-free connected life, wherever they are,” said Gil Rosen, Chief Marketing and Innovation Officer at Bezeq. “In our intensely competitive market, such differentiation is a strategic imperative.”
Bezeq intends to boost its connectivity-focused customer experience initiative by harnessing Devicescape’s curated virtual network and Quality of Experience management across all wifi, including its nationwide homespot network of more than 600,000 access points.