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e& and Microsoft expand collaboration on digital transformation

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e&, formerly Etisalat Group, has expanded its partnership with Microsoft, to accelerate value creation, foster innovation, and drive more benefits for the customer.

Under the terms of the expanded partnership, the two have entered into a long-term strategic collaboration, that will see e& advance the digitalisation journey of enterprises.

“Our partnership with Microsoft is an example of synergy in action. e& is combining one of the world’s fastest 5G networks with Microsoft’s cloud, AI, edge and data services, addressing a regional market hungry for digital transformation," said Hatem Dowidar, CEO, e&.

"We are confident that this collaboration will continue to support the ever-growing demands of this market and our digital journey of transformation and innovation. This also supports our ambition to become a world-class technology provider that supports regional innovators as they disrupt, make a difference and build the future.”

Built around three pillars. e& will leverage the Microsoft Cloud and partner ecosystem to create new solutions, create added value fir businesses, as well as engage customers and e& employees.

The first will see a focus on business-to-business engagement across large enterprises, governments, small and medium-sized businesses, by supporting them in their digital transformation journeys.

The second pillar will see the two re-invent the consumer experience, with a focus on empowering consumers, broadening, and enriching the e& services portfolio.

While the last pillar, will lay the foundations to power e&’s digital transformation journey by modernising networks and platforms, building ecosystems and transforming the e& culture to attract top talent.

“The United Arab Emirates has fully embraced digitisation with an impressive speed and vision," said Judson Althoff, executive vice president and chief commercial officer of Microsoft.

"Our strategic partnership with e& emphasizes the role that Microsoft’s comprehensive and trusted cloud plays in our customers’ digital transformation, bringing together the unique capability of networks, hyperscale infrastructure and partner solutions to drive economic growth, sustainability, and societal wellbeing. e& has made a commitment to continuously innovate, and we are proud of the role Microsoft is playing as part of this journey.”

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