Cradlepoint names EMEA region partner sales VP

Cradlepoint names EMEA region partner sales VP

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Cradlepoint has named Darryl Brick as its vice president of partner sales for Europe, the Middle East and Africa (EMEA) as the firm expands its partner programme across the region in 2021.

The former Infoblox EMEA channel director will expand the partner management team across the region with immediate effect, building on the "solid growth" Cradlepoint has reported following strategic hires across Central, Southern and Northern Europe.

Brick (pictured left) will also be responsible for driving the company’s "partner only" strategy, focusing on a "strong distribution base and skilled partners, whilst adding sales and pre-sales resources in 2021". He will lead a strategy for enhancing Cradlepoint’s existing partner landscape with improved programmes and benefits and will be recruiting new partners to "act as entry points for the growing enterprise market".

His appointment followed the opening of two new European regional offices last year.

Brick said: “5G is going to be revolutionary, especially for enterprises. Preparing customers for the adoption of 5G is a task I will relish in my new role at Cradlepoint and I’m excited to be on board.

“We are in the early stages of building out the partner community, who will seize the opportunity being presented, by both the market movement, as well as the leadership position Cradlepoint has established.”

Previously Brick headed partnership and alliance programmes at a number of IT and networking organisations, including HP Europe and Juniper Networks, as well as Infoblox.

James Bristow (right), SVP EMEA, Cradlepoint, added: "We are delighted to have Darryl on board to help us extend our partner community throughout Europe, Middle East, Africa in 2021 and beyond.

"Working with our partner network, we want to continue to deliver the end-to-end network capabilities and quality of experience customers will need to confidently put 5G at the centre of their WAN strategy."



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