Cradlepoint reveals new execs and European expansion

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US-based Cradlepoint has announced two new additions to its senior leadership team, alongside a new market strategy for Europe.

Evert Suur, previously head of channels for Northern Europe at Forescout, will join as area director for Northern Europe. He brings more than 25 years of experience in the IT and networking industries and will be responsible for driving Cradlepoint’s strategy in the Netherlands, Belgium and the Nordics.

Lorenzo Ruggiero joins as area director for Southern Europe, based out of Milan.

Ruggiero will lead customer satisfaction initiatives, partner relationships and revenue growth across Italy, Spain, France and Portugal. He joins from Vodafone and previously worked at French software company, Infovista, where he headed its enterprise market proposition.


Supporting Suur and Ruggiero, a sales and support team will be built in both regions throughout the second half of 2020, with team leaders, engineers and business development executives all expected to be hired. 

James Bristow, Cradlepoint’s SVP for the EMEA region, said: “We invented the wireless WAN/ Edge movement and lead the industry. This will grow to a US$5 billion market in EMEA by 2025 – but now it’s time to establish our presence in Europe and tap into the growing demand for mobile, branch and IoT networks. We want to win more Fortune 500 companies in the year ahead and dominate the market as 5G infrastructure rolls out across the region.”

On its market strategy, Cradlepoint said focus would be placed on third parties and partner programmes in each geography, with the company “actively recruiting partners” across Europe as part of its expansion plan.

Bristow added: “We are confident, that when we come through [the Covid-19] crisis, the rise of high speed wireless 4G Gigabit LTE and 5G networks will present huge opportunities for enterprises to cut the wire and build better, more agile and manageable networks. A huge number of ideas, innovations and new companies will be born out of the 5G movement globally, and Cradlepoint is at the forefront of this change.”

Earlier this week, Cradlepoint announced the launch of its E300 Series Enterprise Router, which it said is the industry’s first 5G-optimised wireless WAN edge router and has said there will be further “expansion and new hire announcements for Central Europe, in the coming months”.

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