Entering the role with more than 15 years’ industry experience, Gelebart (pictured) will report to Veon’s co-CEO Sergi Herreo.
“With 7.3 million active digital wallets, JazzCash has enormous potential in Pakistan - a country with a young, fast-growing population of more than 200 million,” said Gelebart.
“Erwan’s background of success and entrepreneurial spirit will play a crucial part in our growth plans for JazzCash over the coming period.”
Prior to his time at Veon, Gelebart oversaw the launch and scale-up of digital financial services in Bangladesh, Ghana, Madagascar and Mali and while at EY Parthenon, Orange Money and Grameenphone, respectively.
“I am excited to join VEON as it executes on a strategy of growing its connectivity business while building out digital services across all ten operating companies.
“JazzCash has never been more important in addressing Pakistan’s unbanked population and encouraging greater financial inclusion in an increasingly cashless world.”
The news follows the appointment of Alexander Torbakhov, Veon’s former CEO, as CEO of Beeline Russia.
Torbakhov replaces Vasyl Latsanych, who had been CEO of Russian operations for just over two years.
