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AWS helping to build AI banking service for Emirates NBD

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Amazon Web Services (AWS) is collaborating with one of the biggest banks in the Middle East, Emirates NBD, to build a personalised retail customer banking experience by using artificial intelligence (AI) in AWS services.

With AWS, Emirates NBD will use artificial intelligence and machine learning services including Amazon SageMaker, a fully managed machine learning service for building, training, and deploying machine learning models to provide relevant real-time banking experiences.

Emirates NBD will also utilise AWS data analytics, internet of things (IoT), natural language processing (NLP), and other advanced technologies as part of its ongoing efforts to better engage with customers and simplify banking.

Suvo Sarkar, senior executive vice president and group head - retail banking & wealth management at Emirates NBD, commented: “Our vision is to be the Middle East’s most innovative financial services organisation and to achieve this we have chosen to work with the world’s most innovative technology company, Amazon Web Services.

“Emirates NBD and Amazon share common values of innovation and customer centricity and we look forward to leveraging AWS’s technologies and innovation practices to make banking more easy and intuitive for our customers.”

To create a more rewarding and customer-centric banking experience, Emirates NBD is also leveraging Amazon Personalise, an AWS machine learning service that enables the development of individualised recommendations to launch new personalised retail banking applications.

One of the first of these applications is a personal finance manager that uses an automated, self-learning system to deliver a highly personalised banking experience to customers in order to predict what each individual customer needs and match this with the most appropriate solution.

The system also utilises Natural Language Processing technology so customers can interact with call centre automation in a more natural way.

To support this work, Emirates NBD is using Amazon Polly, a cloud service that uses advanced deep learning technologies to convert written content into human-like speech, in its automated call center to further enhance customer interactions by delivering lifelike voice banking experiences.

As part of Emirates NBD’s journey with AWS, it is also exploring how to better serve customers at bank branches with convenient and secure authentication, which will use AWS’s image recognition and IoT solutions.

“Across every industry, companies are starting to meaningfully use machine learning in their businesses, and AWS offers the broadest and deepest portfolio of machine learning services to help them solve some of their biggest challenges,” said Andy Isherwood, managing director of Amazon Web Services in EMEA.

“We are excited to see how these technologies are helping transform the financial services industry in the Middle East and around the world.

“Emirates NBD is one of the most valued and innovative financial institutions in the Middle East, and we look forward to continuing to support them as they embark on a journey to transform how they serve their retail banking customers and build their organisation into a bank of the future.”

AWS recently released AWS Ground Station, a new service that allows customers to control satellites.

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