Telefónica launches big data unit for enterprises
Telefónica is targeting corporate customers by setting up a big data unit that benefits from the company’s internal experience of analytics.
The new unit, called Luca, is designed to allow corporate clients to understand their data and encourage a transparent and responsible use of data, said Telefónica.
“Data is a critical asset for the future of Telefónica and any organization, said Chema Alonso, the group’s chief data officer. “Big data has helped us at Telefónica, and we strongly believe it will help our clients in decision-making, more efficient resource management and in returning the benefits of this wealth of information not only to their clients and direct users, but also to society.”
The new Luca business will be headed by Elena Gil, global big data business-to-business director. Telefónica said the unit “will have a comprehensive portfolio of services to provide solutions for the big data requirements of Telefónica’s corporate clients”.
The company added: “The business insights area brings the value of anonymous and aggregated data on Telefónica's networks for a wide range of clients.”
Synergic Partners, a company specialising in big data and data science that was acquired by Telefónica at the end of 2015, will provide analytical and external consultancy services for Telefónica’s national and international clients.
“With Telefónica's fundamental promise to always maintain privacy, security and the transparent use of the data we want to help our clients understand its full potential,” said Alonso.