07 September 2017
| Natalie Bannerman
Liquid Telecom has appointed Willem Marais as chief business development officer, to oversee the company’s business development and expansion into new markets.
Marais joined Liquid Telecom in
2015, when he served as CEO for South Africa. Before that he
was CCO for SEACOM, leading the sales, product, marketing and
commercial teams. He has also held various senior management
positions in the ICT, media and telecoms industries, including
the Siemens group.
In this new position, Marais will continue to lead the
wholesale data business in the areas of sales and product
management for mobile and fixed line operators, global
carriers, services providers and OTTs. But his
responsibilities will expand to include group business
development, focusing on new market growth, strategic
partnerships, large infrastructure projects and growth through
Speaking on the new appointment Nic Rudnick, group CEO for
Liquid Telecom, said: "As Liquid Telecom expands its offering
across Africa, we are finding new opportunities to become
closer to our customers and support them through their digital
journey with more value-added services. In his new role, Willem
will help us to identify and target those opportunities where
we can add the most value."
The news comes as Liquid Telecom invests in and further
utilises its fibre footprint, which stretches over 50,000km.
Appointments of this kind, the company has said will 'provide
additional management support’ during this period.
In addition, by providing more value-added services, Liquid
says it 'is delivering on its vision of building
Africa’s digital future’.
Commenting on his new role, Marais said: "Liquid
Telecom’s network and data centre infrastructure
is an enabler of digital disruption and innovation in Africa.
In my new role, I’m looking forward to building on
our current capabilities, finding new ways to collaborate with
the wider technology and telecoms ecosystem to bring about
further digital transformation and providing focused and
value-added services to our customers."