Cobalt buys network to expand Caribbean footprint

10 May 2016 | Alan Burkitt-Gray

Cobalt Holdings has bought the physical and IP assets of World Wi-Fi Network (WWN) and affiliated companies – one of the largest niche Wifi hotspot operators in the Caribbean region targeting cruise line passengers and crews. Terms were not disclosed.

Cobalt is an emerging provider of wireless broadband network services optimized to meet exploding demand created by smartphones, social media, cloud and mobile computing.

It will integrate and operate these network assets in 13 Caribbean countries, with a plan to increase these Wifi points of presence to over 5,000 sites within 24 months. 

The acquired sites primarily serve cruise ship passengers and crews – a 30 million customer annual market opportunity in the Caribbean. 

As part of the transaction, Cobalt is also acquiring cruise and other travel-related content and marketing platforms it will utilize to accelerate revenue streams from advertising opportunities among cruise customers and crews, other visitors, and local businesses throughout the region. 

These efforts will expand Cobalt’s marketing reach as part of the launch of its new WiFi brand to the ships’ crew and passengers. The new service will be expanded to serve island enterprises, visitors and business travellers. 

Cobalt is building out new commercial-grade WiFi roaming networks throughout the Caribbean, combined with a strategy to own and develop key fibre routes between the US and key markets in the region.