Independent Data Center Alliance to launch at ITW

05 June 2019 | Laurence Doe

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The Independent Data Center Alliance (IND-DCA), a global network of independent data centre and carrier hotel operators, will officially launch at ITW 2019 during a signing and press conference on June 24, 2019 in Atlanta, GA.

The association aims to unite owner-operated data centre providers.

At ITW 2019, the four founding global data centre operators (listed below) from Germany, New York, Missouri and Seattle, will explain how they plan to position, promote and bring the combined assets of IND-DCA members to market with a unique value proposition.

IND-DCA founding data centre operators:

  • Bluebird Underground, a Midwest telecommunications company and operator of an underground data center facility in Springfield, MO, which features unique security against natural disasters and other uptime disruptors as well as state-of-the-art infrastructure
  • Colocation Northwest, a division of isoFusion, and a provider of internet access and IT services in the Puget Sound region. Colocation Northwest delivers large enterprise data centres to smaller facilities located in the communities they serve
  • DataGryd, a data centre provider connected to 60 Hudson Street — a strategic international data network hub in New York City, which delivers connectivity for businesses looking to work in NYC
  • maincubes, a European data center provider headquartered in Frankfurt, with data centres in Frankfurt and Amsterdam. The company delivers colocation space, power and connectivity in full accordance with the German, Dutch and European General Data Protection Regulation (GDPR).

The IND-DCA will provide a road map and a go-to-market plan for members, helping to establish and amplify brand awareness and generate new leads, leverage shared sales channels, deliver access to industry resources and first-look opportunities at events, offer speaking opportunities and more.

According to Structure Research’s 2019 Global Colocation Report, the global data center colocation and interconnection market was estimated to be worth $39 billion in 2018 and is set to grow at a rate of 10.4% to $44 billion in 2019.

With a five-year CAGR of 10%, the market is projected to be worth $70 billion by 2024.

“The consortium was devised and carefully designed specifically to offer global data centre operators the chance to come together and engage in joint go-to market efforts, allowing each participant to disseminate their own unique offerings while sharing the mutual advantage of having a network of partners throughout the world,” commented Tom Brown, President and CEO of DataGryd and co-initiator of the IND-DCA.

“We look forward to helping companies become even more effective and competitive in the global data centre landscape.”

IND-DCA qualifying companies must be an independent data centre, colocation or carrier hotel operators with a single-digit number of facilities in their portfolio.

For an annual fee, members can leverage shared resources, research, marketing initiatives, business referrals, access to approved vendors and reduced shared costs for marketing and public relations initiatives at global trade shows and events. 

“Last year at ITW the concept of the Independent Data Center Alliance was realized, so it’s truly fitting that the initiative’s launch is set to unveil at ITW 2019,” said Ilissa Miller, CEO of iMiller Public Relations and co-initiator of the IND-DCA.

“Not only is data our world’s most abundant resource, it is also a key business asset and differentiator.

“Fostering collaboration between single-digit footprint operators will undoubtedly allow members greater opportunities and success through co-marketing and co-promotion.

“Above all, we’re dedicated to equipping operators with the tools they need to be more visible and accessible in order to grow and compete more effectively.

“We welcome global data centre operators and carrier hotels to learn more about the many benefits the IND-DCA has to offer.”

The partners will officially sign the formation of the IND-DCA at ITW 2019 in Atlanta, GA on Monday, June 24 at 12pm during a press conference.

Request complimentary press access or meet with companies at ITW 2019.

Learn more about the Independent Data Center Alliance.