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AT&T teams with NVIDIA for 5G gaming boost

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AT&T has partnered with NVIDIA to offer 5G GeForce NOW subscriptions to its customers.

New and existing AT&T 5G customers are eligible to receive a six-month GeForce NOW Priority membership for $50.

AT&T subscribers can redeem the free six months of GeForce Now on AT&T’s sign-up page.

"NVIDIA is the latest leader that has tapped AT&T 5G to turn cloud gaming up a notch because we supply the power, speed and responsiveness you need when mobile,” said David Christopher, executive vice president and general manager, partnerships and 5G ecosystem development, AT&T.

“These collaborations give us the insight and expertise to deliver gaming at its best as we optimise our network today and for what’s to come in the future.

“Cloud gaming is just the beginning of the gaming evolution and our network will be ready for the changes that are on the horizon.”

Nvidia adds that GeForce Now is being optimised for AT&T’s network and promised technological developments to bolster the service in the future.

The firms are aiming to reduce latency on 5G networks as the partnership progresses.

Phil Eisler, vice president and general manager of GeForce NOW at NVIDIA added: “Pairing NVIDIA GeForce NOW with AT&T 5G delivers ultra-responsive cloud gaming backed by a fast, reliable network.

“We are thrilled to work with AT&T to optimise cloud gaming over 5G, and to deliver an exclusive deal that brings high-performance cloud gaming to iPhone and Android users.”

The partnership represents yet another instance of a telco delving further into the world of gaming.

Last year it was predicted by research firm Analysys Mason that operators will begin to diversify their strategies to capture some of the $180 billion digital gaming industry this year.

The news broke as AT&T confirmed it added 880,000 monthly paying phone subscribers in the fourth quarter and one million fibre subscribers over the full calendar year 2021. CFO Pascal Desroches will share more details on those figure at 10am ET on 5 January. 

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