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Cincinnati Bell partners with Actifai to drive subscriber growth

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AI software-as-a-service provider Actifai has announced it has teamed with regional telco Cincinnati Bell to drive subscriber growth.

Cincinnati Bell will deploy Actifai’s database-integrated tools for its customers and will utilise its APIs to power offer recommendations and selling points for users on its e-commerce site.

This continued partnership comes after a successful pilot engagement between the companies in July and October 2021.

"Cincinnati Bell is focused on adopting cutting-edge technology that both improves consumer outcomes and company operations", said Jason Praeter, president and general manager of Cincinnati Bell.

"When you can see quantifiable and verifiable results before you purchase a product, as we could with Actifai, it creates a transparent value-based decision that is easy to make. We are excited to see where we can expand our relationship with Actifai to other common decisions that we make every day."

In the past year, Actifai has been widely adopted by telcos across North America. The firm says that its customers are achieving a 25x return on investment on average driven by its AI algorithms with easily accessible APIs.

Ned Brody, acting CEO of Actifai said: "We're very excited to expand Actifai's user base with a regional leader like Cincinnati Bell—to be partnering with an operator known for their customer-focused operations.

“We're looking forward to building on the success we've seen during the pilot and continuing to deliver against Cincinnati Bell's customer-focused initiatives."

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