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Frontier Communications partners Red Ventures on digitalisation

John Harrobin - Frontier 16.9.jpg

Frontier Communications (Frontier) has inked a multi-year partnership with Red Ventures to build out its digital capabilities as Frontier expands its fibre footprint.

Under the terms of the deal, Frontier will leverage Red Digital, an AI-powered marketing solutions business within Red Ventures, to build a new digital innovation hub in order to improve online experiences and accelerate subscriber growth.

In addition, the partnership includes a talent development program to create nest-gen digital capabilities inside Frontier.

“Our priority is simple: create the very best customer experience for our current and future customers,” said John Harrobin (pictured), executive vice president of consumer at Frontier.

“Our new partnership with Red Digital will allow us to grow our consumer base on pace with our accelerated fibre expansion plans, while building a digital-first culture that will lead us into the future here at Frontier.”

Red Digital was launched in 2020 and helps companies unlock growth using channel marketing and intelligence strategies to improve on-site yield through customisation and segmentation.

Together, Frontier and Red Digital will create a digital acceleration hub using talent and technology from both companies to build an agile digital platform that will identify and engage new Frontier customers.

“We’re thrilled to partner with Frontier on this ambitious digital transformation journey,” said George Watkins, president of Red Digital.

“Together, we’ll pair our signature data-driven approach with a modern digital platform to drive growth and enhance the customer experience as Frontier grows its expansive fibre network.”

In July, Frontier announced plans to expand its full fibre network in Connecticut. Overall, the expansion is due to deliver ultra-fast speeds and reliable broadband connectivity to an additional 280,000 consumers in 2021, as the initial phase of its multi-year expansion project.

Additionally, June saw Scott Beasley named Frontier Communications CFO ,following the resignation of Sheldon Bruha.