Sinch spends billion-dollar fundraise on MessageMedia
Since has splashed out on another acquisition, this time snapping up MessageMedia for US$1.1 billion in cash and 1,128,487 new shares in Sinch.
The news broke only weeks after the firm raised $1.1 billion in its latest share issue.
Active across the United States and Australia, New Zealand, and Europe, MessageMedia offers a web-based software-as-a-service (SaaS) suite that makes it easy to leverage two-way messaging without any need for coding or familiarity with APIs.
Its automated and scalable tech platform for SMEs serves more than 60,000 customers and handles more than five billion mobile messages per year.
“Addressing small and medium-sized businesses opens up a new avenue to growth and dramatically expands our addressable market. With MessageMedia as a part of Sinch, we will have the best team in the industry to capitalize on that opportunity”, said Oscar Werner, Sinch CEO.
The MessageMedia platform allows multiple brands to leverage the same underlying tech platform. Three brands are actively marketed to cater for adjacent but distinct customer groups, with ClickSend and SimpleTexting complementing the MessageMedia brand.
The multi-brand capabilities also allow efficient integration of acquired businesses and means that mobile operators can deploy the offering on a white label basis. For ease of use and quick time-to-value, MessageMedia also offers pre-configured integrations to leading cloud platforms such as Shopify, NetSuite and HubSpot.
“Mobile messaging delivers tremendous ROI but smaller businesses often lack tools that cater to their specific needs”, said Paul Perrett, CEO, MessageMedia. “Serving these customers presents a tremendous opportunity, and with Sinch we can build a global leader in our field."