Management team of new Telefónica Tech unit unveiled

Four senior executives from Telefónica will occupy the front line of Telefónica Tech's new management unit. Antonio Marti has been appointed COO, while Pedro Pablo Pérez, Gonzalo Martín-Villa and Hugo de los Santos will lead the areas of security, IoT and big data, and cloud respectively, the three business areas with high growth potential that this new agile unit will initially include.

Antonio Marti, until now corporate development director in the strategy team, will be in charge of managing Telefónica Tech's three business areas as COO. Hugo de los Santos, former director of product and services for corporate customers, will now be responsible for cloud under Telefónica Tech. Gonzalo Martín-Villa, until now leading Telefónica's open innovation area, will run the IoT and big data segment. The former CEO of Telefónica's security unit, Pedro Pablo Pérez, will continue to lead the security business within the new Unit.

Telefónica Tech is one of the five key pillars of the new organisation presented by Telefónica at the end of November. The other key pillars are: prioritising Spain, Brazil, the UK, and Germany as key markets; the operational spin-off of its businesses in Hispanoamérica; the creation of Telefónica Infra, which also leverages the strength of Telxius; and evolving its operational model to increase agility, speed up execution and maximise synergies between all Telefónica units.

As the CEO of the new unit, José Cerdán, who will also maintain his role as global head of the B2B segment at Telefónica, will report directly to Telefónica's COO, Ángel Vilá.

Cerdán has a solid experience in creating companies, multiplying their revenues and capturing their full technological potential. As an advocate of the digital agenda, he has advised important Spanish and international companies, as well as public and private organisations and universities. His relationship with Telefónica began in 2011, when Telefónica acquired Acens, the cloud services company that is now part of the Telefónica Group. In recent years, managing the global B2B unit, he has led, alongside Telefónica’s operating businesses, the growth of revenues in the corporate segment.

Telefónica Tech announced that in addition to security services, IoT and big data, and cloud, other new services with great growth potential could be included in the future. The new unit is also open to acquisitions that help to strengthen the portfolio of services in these three areas.

With the creation of Telefónica Tech, Telefónica wants to foster the digital services that are highly demanded by companies. These services are currently increasing their revenues by over 30% in aggregated terms. This new unit expects to generate more than €2 billion of additional revenues in 2022.