Inflect names former Digital Realty COO as strategic advisor

Inflect has appointed Jarrett Appleby as its strategic advisor, responsible for driving relationships with the internet infrastructure services industry both in the US and globally.

Industry veteran Appleby, who left Digital Realty on 15 September 2017, has more than 30 years’ experience, including C-suite roles in marketing, operations and strategy. Inflect is a neutral, data-driven marketplace that “makes buying colocation and network services as easy as booking a flight or hotel online,” the company says.

“Inflect is pleased and honoured to have Jarrett Appleby as a strategic advisor,” said Mike Nguyen, founder and CEO of Inflect.“Jarrett’s leadership in technology innovation, depth and breadth of relationships, and reputation are unparalleled and will become an immediate asset to Inflect’s mission of transforming the way the colocation and network services industry does business.”

Appleby is CEO of the Appleby Strategy Group, LLC, a CEO and board advisory business for digital infrastructure that works with leading private equity and technology companies interested in investment to accelerate growth. Previously, he was COO of Digital Realty, responsible for corporate strategy and global operations, including data centre, technical and customer operations, and global design and construction delivery. He has also served as COO of CoreSite Realty, where he led the company's sales and marketing as well as operations, engineering, and facilities management across eight markets in the US.  In addition, he was CMO of Equinix, and Chief Strategy and Marketing Officer at both Reliance Globalcom and FLAG Telecom.

“I am very excited to join Inflect as a strategic advisor to their organisation,” commented Appleby.

“Inflect recognises that to create a truly neutral and global marketplace where buyers and sellers of colocation and network services require accurate data to simplify selecting the right internet infrastructure for their business operations and clients’ requirements. Bridging the gap between the data centre, network, internet exchanges in today’s hybrid & multi-cloud environment, Inflect’s disruptive search and procurement platform enables companies to seamlessly architect a holistic connectivity solution that meets their business objectives in today’s competitive, globalized economy.”

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