du to launch global A2P messaging hub with Route Mobile

09 June 2021 | Capacity team

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UAE telco du is launching its global A2P messaging hub as a new service in the GCC region and has awarded the management contract to Route Mobile.

du will benefit from a turnkey solution using Route Mobile’s smart messaging hub, which will allow it to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business.

With AI capabilities Route Mobile’s CPaaS-enabled hubbing solution offers intelligent routing, great analytics, plug-n-play APIs, improved delivery rates and better latency. Route Mobile will additionally oversee the infrastructure, technology, gateway connectivity, as well as day-to-day operations of the platform for du as a managed service.

Rajdipkumar Gupta, MD and group CEO, Route Mobile Limited said: “We’re delighted to be associated with du in creating and deploying revenue-enhancing services that could help drive superlative customer experiences and steer ahead of the competition.” He added:

“du’s reachability and Route Hub’s capability can ensure better quality routes, better support through experience, and better ROI.”

With Route Hub, du can now handle an increased capacity of SMS terminations making it a scalable solution. Its partnership with Route Mobile will also enable it to leverage Route's firewall solutions, intended to help plug revenue leakages.

Sharad Thukral, EVP and MEA business head for Route Mobile LLC, said: “We’re very excited to partner with du for a full-scale SMS HUB managed services, as this adds a new dimension to our partnership. With Route Mobile’s deep domain knowledge within the Middle East and Africa region, we are well-poised to assist the management at du to build stronger partnerships with other MNOs in the region. I am certain that our combined expertise and synergies would certainly translate to rewarding outcomes.”