GMS selected as an international A2P SMS partner with du

03 June 2019 | Jason McGee-Abe

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Global Message Services (GMS) has been chosen as an international application-to-person (A2P) messaging hub and managed services partner with the UAE’s du.

The partnership will see the global messaging provider, which since 2006 has expanded globally with a current reach of 900 mobile operators, secure du's network and manage its inbound international A2P SMS traffic.

“Connectivity and communication are core pillars of our operations and we are always in a constant drive to explore ways to improve the quality of service delivery for our end customers,” said Hany Aly, executive vice president of enterprise business at du.

“We are happy to partner with GMS in effective monetisation of international A2P traffic. Ultimately, the benefits will be plentiful for both du and GMS with the monetisation of our SMS channels and we look forward to building our expertise and trusted solutions in this field as our partnership ensues.”

du’s intention to improve service quality and unlock new revenue streams was perfectly in line with GMS’s ambition to extend its global monetisation footprint.

Successful achievement is preceded by conducting a deep analysis of the legal, technical and commercial environments, identifying weak spots which need to be eliminated and implementing the necessary steps to secure the network. In line with this, du and GMS have established direct connectivity over Signalling System No.7 (SS7).

SS7 connectivity offers an edge over other technologies in that it is of very high quality, speedy and most importantly, offers complete transparency, providing correct delivery reports to the traffic generator (enterprise) for all messages and thereby giving the full picture to both the enterprise and the MNO.

“du stands out for its approach and attention to detail, and GMS has the exact same vision on doing business. We believe that GMS’ expertise will enable du to maximise its messaging business and achieve steady revenue growth,” added Iurii Makarenko, managing director of GMS (pictured).

GMS multi-channel messaging platform, Hyber, allows enterprises to deliver messages across different channels worldwide: SMS, Push, OTT messengers, email, etc. GMS is Viber’s official partner.