Eutelsat launches Eutelsat CIRRUS

10 September 2018 | Natalie Bannerman

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Eutelsat, a European satellite operator, has launched Eutelsat CIRRUS, a hybrid satellite-OTT delivery solution enabling broadcasters to offer a seamless content experience across multiple screens.

Eutelsat CIRRUS will give OTTs and operators that are looking to launch or upgrade their service a turnkey content delivery solution via satellite, benefitting from quickly deployed video services, low operational costs, high quality image and a consistent user experience.

“Eutelsat CIRRUS reinforces our value proposition in the video segment, which is at the core of our business,” said Gerry O’Sullivan, executive vice president, global tv and video of Eutelsat. “It will offer our customers the best of both worlds, combining the efficiency and reach of satellite with the convenience of OTT. This new hybrid solution is designed to facilitate the building of a content distribution business. It will free up broadcasters to focus on content and subscribers while Eutelsat takes care of the end-to-end logistics, accompanying them in maintaining their competitive edge in an increasingly complex environment.”

Eutelsat CIRRUS’ turnkey DTH service will provide satellite TV broadcasters with end-to-end video distribution combined with cloud-based service management. In addition, a multi-screen offer will complement the traditional DTH broadcast service with simultaneous OTT streaming through a native hybrid platform. Allowing end-users to watch video content on devices such as mobile phones and tablets, access multiple programmes, record and rewind, and according to the company, view a rich array of programme information, while providing business rules management and usage reporting for Eutelsat’s broadcast customers.

“The launch of Eutelsat CIRRUS sits firmly within our broader strategy to reinforce and develop our core video vertical,” added Rodolphe Belmer, CEO of Eutelsat (pictured). “By leveraging new technologies to deliver appropriate solutions to the evolving needs of our broadcast partners, we seek to reinforce customer proximity and loyalty and develop new growth opportunities for our group.”

Although the solution is a dual offering of DTH services and OTT multiscreen delivery, Eutelsat says that the new service represents a further step for Eutelsat in the integration of satellite into the IP ecosystem.