Vodafone takes on BT in broadband battle

11 November 2014 |

Vodafone has announced plans to launch residential broadband services in the UK in 2015, in a bid to better compete against rival operator BT and the wider British market.

According to the Financial Times, the group said today that it would enter the UK broadband market next year, using the network it acquired from Cable & Wireless Worldwide three years ago.

The launch will oppose the mobile network expected from the British incumbent due later this year, which is thought to be facing delays as a result of technical hurdles.

Despite reporting a significant revenue drop in May this year, Vodafone has slowed its decline for the past quarter, which the company’s CEO, Vittorio Colao, has described as “encouraging”.

The broadband launch also falls in line with promises in September from head of Vodafone UK, Jeroen Hoencamp, to deliver a return to growth for the company over the next two years.

“There is growing evidence of stabilisation in a number of our European markets, supported by improvements in our commercial executive and very strong demand for data,” Colao added.

Revenue from Vodafone’s emerging markets – such as India, Turkey and Africa – are also thought to be helping to offset the decline in Europe.