SFR commits to network investment
07 January 2013 | Kavit Majithia
Vivendi’s SFR mobile unit will aim to maintain capital investment this year in spite of tougher cut price competition in France.
According to local media reports, SFR will cut costs while pursuing investments in its network, ranging up to €1.6 billion in 2013.
Pierre-Alain Allemand, head of networks and information systems at SFR, told a French daily that the company has “no choice but to invest as we face two major technology shifts: mobile 4G networks and fibre-optics”.
Three Mobile’s arrival in the market last January sparked a price war by offering low cost services, causing key players, including France Telecom, to invest heavily in a bid to retain customers.
Vivendi has recently embarked on a strategy to divest non-core assets in a bid to cut burgeoning debt, and put its assets in Morocco and Brazil up for sale.