Zain Esports teams with Kuwait Olympic committee to develop gaming ecosystem


Zain Group has announced that Zain Esports has partnered with the Kuwait Olympic committee to manage a four-weekend esports event from 12 November to 4 December.

The partnership and competition will be the first-of-its-kind in Kuwait and will take place at the Olympic Committee’s HQ.

Zain group says the goal of the partnership is to unlock the potential of local talent and create the Kuwait esports team that will participate in future Olympic Games and other competitions worldwide.

Malek Hammoud, Zain Group chief investment and digital transformation Officer said, “The Middle East is one of the fastest-growing gaming regions in the world and we are keen to unlock the potential of aspiring Kuwaiti gamers to compete on the global stage.

"This pioneering partnership with the Kuwait Olympic Committee reconfirms the momentum being gathered in gaming, and Zain Esports aims to foster the growth of the esports ecosystem in Kuwait and beyond.”

The partnership will seek to promote esports and the overall gaming ecosystem within the country. Zain Group established Zain Esports in November 2020 and hosts regional esports tournaments and tegular community tournaments.

Zain Group added that its involvement in gaming has created an ecosystem that reduces reliance on traditional telco services and opens growing opportunities for digital services.