EllaLink and DE-CIX to interconnect Brazil and Southern Europe
DE-CIX is to provide EllaLink with access to its interconnection ecosystem in Southern Europe, through their internet exchanges (IXs) in Lisbon, Madrid and Marseille.
Through the EllaLink connection between Latin America and Europe, the latency between the two continents is reduced by close to 50%, from +100 milliseconds to circa 60 milliseconds compared to traditional routes.
“As we operate in the B2B market, partnerships are key for the high-speed data transport between Fortaleza and Sines offered by the EllaLink cable to content-generating companies, whatever their application – games, financial systems, streaming – to maintain performance until it reaches other European and South American destinations,” said Vincent Gatineau, chief sales and marketing officer at EllaLink.
This partnership builds on EllaLink's recently announced partnership with Group IP Telecom and sees each collaboration contribute to a better Internet experience for the end user. EllaLink provides the data transport, while IP Telecom enables connections from companies located in Brazil to the transport ecosystem and IXs in Europe, accessing unique Internet service and content provider networks, as well as enterprise networks, connected to DE-CIX.
"We are proud to bring the two strong business regions of Southern Europe and Latin America together through our partnership. These markets share many similarities when it comes to culture, language, and the demands on the markets," said Ivo Ivanov, CEO of DE-CIX International.
"A year ago, we said that we were going to build a new data traffic highway across the Atlantic Ocean together. Here we are now, ready to serve both continents – with customers like IP Telecom already enjoying the pleasure of low latency and secure interconnection.”
EllaLink and IP Telecom recently collaborated with NoPing, a high-performance latency improvement solution for the online gaming sector. With the EllaLink cable and the partnership with IP Telecom and NoPing, the latency reduction achieved during a game was reported at around 30%.
“Gaming users, for example, demand that the connection between the two continents has the lowest possible latency,” said Jefferson Carvalho, CEO of IP Telecom.
“But among our clients we have banks and other financial system institutions that require, besides low latency to trade on the stock market, for example, also the security of the direct connection between the two continents offered by the partnership, as these clients deal with personal data under their responsibility.
“With the structured partnership, the low latency offered by Ellalink's cable will help companies on both continents to identify opportunities offered by the connectivity market, which will be met with support from IP Telecom and DE-CIX."