Wales' fibre build begins as Spectrum rebrands

Wales' fibre build begins as Spectrum rebrands

Fibre cables.jpeg

Broadband company Spectrum has unveiled its rebrand as it starts on its project to connect 150,000 homes in south Wales, UK, to full fibre networks.

Now known as Ogi the firm's mission is to "bring real full fibre broadband for better experiences, for better opportunities, and for better lives". It has started building in Haverfordwest in Pembrokeshire, Abergavenny in Monmouthshire and St Athan and Llantwit Major in the Vale of Glamorgan.

Spectrum confirmed it had secured £200 million for the project in October and said it had created 140 jobs with plans to double that figure in the short term.

“We wanted to celebrate our Welsh focus with a positive and engaging brand,” said Ben Allwright, CEO of Ogi. “In Wales when someone shouts ‘Ogi!’ it’s impossible not to smile – or respond. That’s why we chose Ogi as our name: it’s about connecting people to one another, which is exactly what we do, digitally.”

Ogi is offering products starting at 150mbps for home coverage and everyone getting the opportunity to sign-up for 900mbps speeds. The speeds are more than 20 times the Welsh average – and up to 200 times faster in some communities. The aim is to power up the lives of thousands of customers; local businesses - and the Welsh economy.

“It’s great to see this build get underway and for Ogi to start on their journey across south Wales” said Lee Waters MS, deputy minister for climate change in the Welsh Government.

“The scheme will contribute to our ability to deliver our ambitious Digital Strategy for Wales and will help support Wales' post-Covid recovery,” Waters continued.


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