Appointments

Orange Business Services names Glenda Brady MD of UK and Ireland

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Effective as of 1 April 2021, Glenda Brady (pictured above) is now the new managing director of UK and Ireland for Orange Business Services.

With 23 years of diverse experience with the company, Brady enters the role with extensive knowledge of the business having worked across the organisation in roles from pricing and product management to marketing and global sales.

“Glenda steps up into this role with a wealth of experience to draw upon,” said Kristof Symons, executive vice president of international at Orange Business Services.

“She has a track record of success under her leadership – most notably leading the initiatives in our European sales, marketing and presales teams. In addition, Glenda launched our Women in Sales and Presales community in Europe, and I’m pleased to confirm that she will continue to drive this important initiative as well.”

Prior to joining Orange Business Services’ European team, Brady was head of international development at the French Major Accounts division. During her tenure, Brady grew the business in addition to contributing to securing international business on several French accounts.

“I couldn’t have chosen a better time to take on this new position and lead the UK and Ireland business. It’s a really exciting time to be involved in the digital transformation space, with Covid-19 having truly accelerated adoption,” said Brady.

More than ever, enterprise customers need our support and expertise in this area, and we have the capabilities, knowledge and experience to ensure their success.”

At the same time, Orange Business Services also appointed Nemo Verbist  (pictured below) as its new senior vice president of Europe.

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Verbist replaces Fabrice de Windt who is stepping down from the role after four years in the position.

As such, Verbist will lead Orange Business Services’ activities and development in Europe, specifically by supporting the digital transformation of multinational businesses in the region. In addition, He will also develop employee and team engagement across the business to serve the company’s growing client base.

“Nemo is passionate about innovation, digital disruption and bringing vision and executable strategy to the table, which makes him a great fit for Orange Business Services,” said Symons.

“We’re also excited about leveraging his skillsets around team collaboration to achieve common goals – something he gained particular interest in after participating in the Harvard Business School Executive Education program for Leadership Development.”

With more than 20 years’ experience selling complex ICT solutions to support business objectives, Verbist from NTT where he managed their workplace, customer experience and digital practices globally. He has also held senior strategy level roles at Dimension Data and Euricom.

“Over the last few months, we’ve seen massive acceleration of digital transformation across the globe – which is now top of mind for most businesses in the region. With the right assets, solutions, expertise and people, Orange Business Services is well positioned as a top network-native digital services company,” said Verbist.

“I’m really excited about joining Orange and look forward to leading and enabling our fantastic European team to grow our business across the region.”