Liquid Telecom rebrands to reflect technology spread

Liquid Telecom rebrands to reflect technology spread

Nic Rudnick with new brand.jpg

African carrier Liquid Telecom has become Liquid Intelligent Technologies to show that it is now a one-stop-shop technology group.

The company, which operates a 73,000km network, said it wants to show expansion of its cloud business, cyber security services, and other technologies added to its existing telecoms and connectivity capability.

CEO Nic Rudnick (pictured) said: “Our ongoing investment in our networks and data centres across Africa have uniquely positioned us to utilise our infrastructure to accelerate the availability of new intelligent technologies including the high computing power of the cloud, artificial intelligence and cyber security to our customers.”

The company explained that its “strategic rebrand reflects Liquid’s new digital-first product offerings, enabling employees and customers to interact with each other digitally irrespective of the time or location”.

The new name first appeared in South Africa last October. The company said at the time that the move did not affect other operations in the group. Since then Liquid has has a US$40 million investment from UK government-backed CDC group, on top of an earlier $180 million in 2018. In February 2021 the company raised $840 million in dollar bond sales to pursue its growth strategy. IFC, part of the World Bank Group, subscribed $100 million of this, describing itself asplaying “an anchor role”

Rudnick said yesterday: “We are now excited to be executing our vision of bringing new technological opportunities to the market with a highly differentiated product set supported by our existing infrastructure and digital innovation.”

The company, which is based in London but is part of Zimbabwean businessman Strive Masiyiwa’s Econet Global group, has expanded into new countries, including Nigeria and the Democratic Republic of Congo. It said it will expand its managed services offerings.



Gift this article