Orange IC partners Côte Ouest Audiovisuel for African CDN
Orange International Carriers, the wholesale arm of Orange Group, has signed a commercial agreement with the African content distribution player, Côte Ouest Audiovisuel.
Working with Côte Ouest Audiovisuel, Orange will supply network access and content delivery services in West Africa using its Media Delivery Boost (MDB) solution.
Under the terms of the agreement, the two will facilitate TV and OTT content delivery using the Orange CDN. In turn, new customers for Orange CDN, Côte Ouest Audiovisuel can now distribute its content to all its subscribers, replacing the satellite delivery. In addition, Côte Ouest Audiovisuel can offer content and network infrastructure with Orange as its telco partner in French-speaking Africa.
“We are very happy that Cote Ouest Audiovisuel, a major audiovisual broadcaster in West Africa, has chosen to trust our CDN offer, Media Delivery Boost,” said Emmanuel Rochas (pictured), CEO of Orange International Carriers.
“This new partnership consolidates our leadership as a CDN provider in Africa, a continent which remains at the heart of Orange’s development strategy. We are proud to contribute in this way to improve the access to qualitative content services for West Africa.”
The Orange Media Delivery Boost solution supports Côte Ouest Audiovisuel’s goal of providing an efficient and secure platform for content streaming services in the entertainment and media sector.
As for Orange, the development of CDN is an opportunity for revenue growth in Africa where it already operates a large-scale network of this type in the region, enabling the delivery of media content in 10 countries. Côte Ouest Audiovisuel’s will also continue to supply services to countries in West Africa, including Côte d’Ivoire, Cameroon, Mali and Burkina Faso.
“Video consumption on mobile is exploding today and we found that Orange MDB is the ideal solution for our content delivery needs,” added Bernard Azria, CEO of Côte Ouest Audiovisuel.
“It’s a pay-as-you-grow model, managed by experts and it’s available in the regions where mobile broadband is growing at a strong pace. Côte Ouest Audiovisuel is proud to be a partner with Orange on this deal and we will provide mutual support and promotion for our respective commercial activities.”