Di Mauro, Sparkle’s eighth CEO in nine years, quits

Di Mauro, Sparkle’s eighth CEO in nine years, quits

Mario Di Mauro Sparkle.jpg

Mario Di Mauro has left Sparkle, where he had been CEO of the Telecom Italia subsidiary.

TIM announced this morning that he had resigned as CEO, without giving any reasons for his departure, and without saying where he might be going next.

Capacity has contacted Di Mauro (pictured) and TIM for more information.

TIM said only, in an official comment: “The Board’s thanks go to Mr Di Mauro for the significant managerial contribution he has made in recent years within the Group and in particular in the Sparkle company, together with its best wishes for upcoming professional challenges.”

This afternoon Di Mauro posted on LinkedIn: “Today I end my journey in Sparkle and in TIM group after more than 20 fascinating years spent in Italy and abroad. I had the privilege to work in the international activities of our group when we had a major global footprint.”

He had been CEO of Sparkle only since the beginning of March 2019, after a spell as chief innovation and customer experience officer of parent company TIM.

His 17-month term of office thus exceeds his predecessor Riccardo Delleani, who led Sparkle for only 11 months.

At the time of Di Mauro’s appointment a former Sparkle employee told Capacity: “If I can count right this new one should be the eighth CEO in nine years.” Di Mauro’s replacement, when he or she is appointed, will thus be the ninth CEO in ten years.

Di Mauro was a long-server at TIM, the former Telecom Italia. His LinkedIn entry – which has not yet been updated – shows that he had been with the group since 1998, when his role involved the development of TIM’s Latin American subsidiaries. He became EVP of strategic projects in 2013 and then chief strategy and innovation officer the following year.

In his LinkedIn message, Di Mauro gives no clue as to his next step. “After years of innovation, strategy, launching of towerco, start ups, board activities, I concluded my career with the most (emotionally) rewarding experience – that is leading Sparkle. In less than two years we did a successful turnaround of the company, bringing Sparkle back to a sustained, profitable and repeatable pattern of growth.”

He added: “We proved that culture, motivation and engagement applied to an effective simple business idea … together with a clear purpose are all is needed in today’s changing world to be sustainable and effective (and happy) in the short and long term.”




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