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MEF announces new framework from future messaging programme

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MEF has launched its Rich Business Messaging Best Practice Guidelines.

Developed by participants of MEF’s Future of Messaging Programme, the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging. 

The best practice guidelines help to tackle this and have been developed by the programme’s Market Development Working Group and via industry consultation led by David O’Byrne, CEO of mFuture Consulting and former programme director at GSMA.

The framework details the technical and business options for deploying RCS BM and streamline the processes for a successful launch of RCS business messaging.

“Universal Profile outlines the technical standards for RCS,” said O’Byrne. “MEF’s Best Practices Guidelines have been generated by MEF’s members who represent the full value chain from enterprises to the enablers and service providers in the messaging industry, and provide key principles and practical recommendations to help deploy RCS Business Messaging.”

Learn more about Messaging & SMS World 2019: The only forum where you can discuss exciting new technologies and current development plans in AI, IoT and chatbots for SMS with some of the industry’s leading experts. Attendees will be able to join the MEF 1.5 workshop on tackling A2P fraud.

Contributors to the guidelines include 3C Interactive, Apprentice Valley, AT&T, Deutsche Telekom, GSMA, IMImobile, Infobip, MMDSmart, MobileSquared, Openmarket, Orange, RD.Com, SAP, Sinch, Telefonica, Telenor and Tyntec.  

“This document has seen a fantastic level of engagement across the entire industry,” added Dario Betti, CEO, MEF. "This confirms the importance of having a place to think and discuss for the entire enterprise communication ecosystem. The Mobile Ecosystem Forum is the place for cross-industry discussion, and it will continue to host debates for A2P and P2A messaging via RCS, SMS and other platforms.”

The guidelines are part of MEF’s ongoing industry programme to promote best practice in enterprise messaging. The best practices will be updated via a series of roundtable discussions to reach agreement on key enablers of successful RCS BM implementation. The Working Group is currently looking at key areas such as discovery, payments and security.

AT&T and Colt Technology Services recently completed the first successful application of MEF’s LSO (Lifecycle Service Orchestration) Sonata APIs.