Willis enters the roles with 20 years media experience and joins Equiis from Hearst Magazines where she was commercial director of Harper’s Bazzaar as well as Town and Country.
“Zoe brings a wealth of media experience and an incredible entrepreneurial zest to our business,” said Derek Roga, chief executive of Equiis. “She has worked for some of the world’s greatest media owners including ITV, BBC, Walt Disney, Condé Nast and Hearst and I am delighted that she has agreed to bring that experience to EQUIIS. Her appointment underlines our ambitions for the company as we build our global marketing presence.”
As the company enters its next stage of growth, Willis has been tasked with strengthening Equiis’ sales and marketing teams. In addition, her new role see Willis responsible for the development of Equiis’ global marketing communications across all B2B and B2C channels.
“I am delighted to be joining Equiis at this pivotal point in its development as it strives to become a powerhouse in the field of global communications. Protecting the privacy of individuals and businesses is paramount to all of us in the world today, driving the need for secure, encrypted communications. I am looking forward to playing a key role in the exciting development of Equiis’ business,” said Willis.
Earlier this year Equiis collaborated with Zain Jordan, part of the Zain Group, to offer Equiis’ Secure Enterprise Communications platform to its enterprise customers.