Sparkle launches Voice & SMS Express

Sparkle launches Voice & SMS Express

Sparkle, the international services branch of TIM Group (Telecom Italia), has launched Voice & SMS Express (VSE), the traffic delivery platform for enterprises across Voice and SMS.

VSE is a fully integrated pay-as-you-go online SMS and Voice platform that provides an end-to-end solution for enterprises, SMS aggregators, system integrators and voice operators. Using the mobile and tablet friendly web portal, VSE customers can effectively deliver SMS and Voice traffic to targeted segments using Sparkle’s global interconnection network.

Stefano Olivieri, executive vice president for line of business Voice & Mobile at Sparkle, said: “We developed Voice & SMS Express Sparkle to address a new market segment composed of enterprises, system integrators and small aggregators not approachable through a traditional Carrier model. Special attention has been paid on designing the best user experience delivering an intuitive, 24x7, fast, secure service powered by RTX’s unique banking platform. Leveraging a full digital approach and the expertise of a Tier 1 Carrier which manages billions of minutes and SMS, Voice & SMS express is the answer to a dynamic Voice & SMS market segment requiring new, agile and secure solutions.”

The new offering, was created in partnership with RouteTrader Exchange, a leader in banking and billing infrastructure and has two main product features that differentiate VSE from other Voice and SMS solutions on the market. One is that customers can target specific end-user segments using demographics such as geography, age and company name and launched detailed marketing campaigns. Secondly VSE customers can top up and/or withdraw funds in real time.

Commenting on the product launch, Miles Esfahani, CEO of RouteTrader Exchange, said: "Voice & SMS Express leverages Sparkle’s market leading position in the enterprise SMS and aggregation market and combines it with RouteTrader's state of the art banking platform. This is only platform in the market that provides operators with total financial security via its unique banking infrastructure that is integrated with the world’s major banks. It has been a real pleasure working with the Sparkle team to design and deliver this solution".

The SMS A2P market is predicted to be worth $58 billion by the year 2018, driven by the demand for secure codes and authentication by OTT players and financial institutions.

Earlier this month, Amos Genish, the Vivendi executive who is now CEO of TIM, hinted at the possibility of the parent company selling part of its stake in Sparkle. Genish was quoted as saying: “There is no need to have 100%" and is reportedly questioning whether it should retain its majority.

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