Telecom Italia Group partners with Netflix
Telecom Italia group and Netflix have reached an agreement to provide TIM customers with direct access to Netflix’s online TV services.
Netflix programming will be made available in HD quality on TIMvision set-top boxes, using the operator’s fixed ADSL and UBB networks.
The partnership is said to also contribute to the expansion of ultra-broadband in Italy.
“The partnership with Netflix confirms our business strategy and sees us as the only open platform in Italy to distribute premium content that supplements the best offers available on the market," said Marco Patuano, CEO at Telecom Italia. “This agreement shows once again that the major players prize the quality of our networks. With Netflix we are continuing our route of collaboration between telcos and media companies, which enables us to propose to the market a fully convergent offer, strengthening a new business model centred on the video strategy.”
The move further highlights a new era of telco-OTTcollaboration, with carriers worldwide exploring new partnership models with leading content providers.