Telefónica deploys location-based services platform
Telefónica has signed a contract with Big Data solutions provider Intersec to supply revenue-generating location advertising services.
The move will see Intersec provide its Igloo platform, which collects all types of metadata from networks in real time, enabling operators to send targeted advertising or base management offers based on subscribers’ location data.
Igloo is said to offer a Big Data layer, storage, caching and rules engines, which can be shared across several applications.
“We choose Igloo for its ability to handle both passive and active location, but also for its capability to crunch a very large amount of data in real time with a very limited hardware footprint,” said Jason Tunstall, director of technology, Telefónica.