Virgin Media agrees three new partnerships

Virgin Media agrees three new partnerships

Virgin Media has announced three new partnership deals this week, ahead of its expected sale to Liberty Global.

The contracts are rumoured to be signed with UK TV operator BSkyB, Telefónica and Vodafone, and follow reports of 8,600 additional customers the company has added to its network between January and March this year.

The company initially forecast 15,000 additional customers for this year, but, according to Reuters, it instead opted to focus on increasing customer loyalty and improving its overall financial performance through a price rise.

The cable operator posted a 54% rise in first quarter free cash flow this year which is thought to be a result of the substantial investment Virgin Media made into its broadband network last year.

Liberty Global is set to acquire Virgin Media for $15.8 billionin stock and cash.

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