Deutsche Telekom revises pricing plan

Deutsche Telekom revises pricing plan

German operator Deutsche Telekom has followed its main rivals by revising mobile charges as the country's turf war intensifies.

Rivaling operators KPN’s E-Plus, Vodafone Germany and Telefónica Germany’s O2 have already revised their prices as an increasing number of German consumers switch to smartphones.

From May 22, Deutsche Telekom will offer customers a 20% discount, and will also add free data access to its packages for those who already own a mobile phone.

Germany has seen widespread growth and high margin returns in comparison to other European countries, including France, Spain, Britain and Italy particularly due to regulatory pressure and a tough operating economic climate.

Deutsche Telekom and Vodafone have 34% of the market each, according to 2012 mobile service revenues from 114 million mobile subscribers, with smaller operators KPN and Telefonica Deutschland both accounting for approximately 32%.