Virgin Mobile to launch Polish MVNO
Virgin Mobile is planning to launch an MVNO in Poland this summer, a move that will mark the company’s entrance into the CEE market.
The launch is being conducted by Virgin Mobile Central and Eastern Europe (VMCEE), a team founded in 2011 and consisting of telecoms investors, and Virgin Mobile and Lebara executives.
Virgin predicts the CEE MVNO market to grow rapidly as the region’s mobile market matures and regulatory systems evolve. Poland was chosen as a platform in the region because of its “attractive and accessible telecommunications market which offers significant potential for MVNO growth”.
"I look for opportunities where we can offer something better, fresher and more valuable. I am excited to launch the Virgin Mobile brand in Poland. The Polish consumer will benefit from Virgin's entry into the market; creating competition, providing great customer service, value for money and transparent pricing,” said Richard Branson, the billionaire chairman of the Virgin Group.
VMCEE will utilise the experience of common founding shareholders with Virgin Mobile Latin America (VMLA) and Virgin Mobile Middle East and Africa (VMMEA).
Virgin Mobile operates MVNO businesses in the UK, Australia, Canada, France, India, Chile, South Africa and the US and has announced its intentions to expand into several Latin American countries.