21 March 2018
| Natalie Bannerman
Telefónica’s wholesale business unit, Telefónica International Wholesale Services, has launched a new service called the Marketing Campaigns Manager.
The new solution allows mobile
operators to enhance the user experience of its customers with
location, time relevant and personalised content at any
"Marketing Campaigns Manager is an essential tool which will
empower mobile operators to create stronger engagement with
their subscribers and ultimately capture new revenue streams.
We believe that the development of this solution reinforces our
position as a one-stop provider for mobile and carrier
services," explains Juan Carlos Bernal, CEO of
Telefónica International Wholesale Services.
Telefónica says that the mobile market is
experiencing rapid transformation which is largely driven by
competitive pressures from alternative communication services.
This coupled with fast changing consumer behaviour and
expectations from customers when using their mobile devices,
make the need for such a solution even more important.
In response to these trends Marketing Campaigns Manager
enables mobile operators to augment their service delivery to
increase customer satisfaction whilst retaining commercial
advantage and capturing new revenues.
In addition, the new offering enables operators to monetise
each subscriber interaction with real-time marketing, through
multiple channels and allowing them to make a variety of
different purchases at any time. Use cases for these solutions
include: sponsored data, loyalty rewards, silent roamers, data
offers management, data sharing plans and location-based
Telefónica’s Brazilian division unveiled
its plans to spend £5.2 billion in capital expenditure
over the next three years as it looks to boost fibre
penetration in the country.
Marketing Campaigns Manager,
Juan Carlos Bernal,