Aggregators urged to do more to tackle grey routes
Aggregators should do more to drive grey routes out of the SMS business, Dialogue CEO Perry Offer told Capacity.
Offer said that while carriers were tackling fraudulent routes and it was in their strong issue to do so, other aggregators could be doing more to address the issue.
“As an aggregator do you think our long terms interest lies in perpetuating fraud against the operators? Of course not,” said Offer.
“The first decision I made when I took over as CEO 18 months ago was that we must drive grey routes out of the business as I don’t see it as a viable way forward.”
Grey routes remain a major issue in the SMS segment and were the subject of strong debate during day 1 of Capacity’s first SMS Wholesale World conference yesterday.