Messaging and SMS World: Agenda
Messaging & SMS World 2019
02-04 December 2019 | United Kingdom London
Keynote Panel Discussion - Have we Passed the Tipping Point for RCS?
It’s been an exciting year for RCS, and it’s predicted that there will be 10 ‘gold’ countries by the end of 2019, rising to over 30 in 2020. This panel will assess the latest developments in RCS and the forecast for further development over the next 12 months.
- - Is RCS development now moving from hypothetical to reality? Are we still waiting for a catalyst?
- - Are there any key product launches for 2020? - In the hype for RCS, are we forgetting the majority of countries in the world where operators are not RCS ready?
- - Will Apple now support RCS?
The Next Era of Mobile Messaging
RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled.
Join a Google expert to learn about the future of messaging and how major brands like Booking.com are already using this technology to reach their customers.
Operator Case Studies - RCS
As RCS continues to evolve, more and more questions arise over use cases and pricing models. These presentations will examine how the front running operators in the RCS ecosystem are developing on these critical concepts.
Coffee & Networking Break
Roundtable Session - Isn't it time to have a commercial discussion on RCS?
The discussion of commercial models for RCS has made little progress in the last 18 months. What will the catalyst be to move this discussion on? When and how will money be made from RCS? What is the commercial use case for it? When can we expect a commercial use case to be publicised? What are the key business models?