Messaging and SMS World: Agenda
Messaging & SMS World 2019
02-04 December 2019 | United Kingdom London
Keynote Panel Discussion - Have we Passed the Tipping Point for RCS?
It’s been an exciting year for RCS, and it’s predicted that there will be 10 ‘gold’ countries by the end of 2019, rising to over 30 in 2020. This panel will assess the latest developments in RCS and the forecast for further development over the next 12 months.
- - Is RCS development now moving from hypothetical to reality? Are we still waiting for a catalyst?
- - Are there any key product launches for 2020? - In the hype for RCS, are we forgetting the majority of countries in the world where operators are not RCS ready?
- - Will Apple now support RCS?
The Next Era of Mobile Messaging
RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled.
Join a Google expert to learn about the future of messaging and how major brands like Booking.com are already using this technology to reach their customers.
Operator Case Study - RCS
Coffee & Networking Break
Interactive Panel Discussion: Accelerating Market Adoption
Operator Case Studies - RBM
End of RCS Summit
Registration & Networking Breakfast
Capacity Media Opening Remarks
Analyst Forecast - Forecast Models for A2P and Other Messaging Channels
Keynote Panel Discussion - Forecasting the Future of Messaging
Panel Discussion and Interactive Q&A - A2P – What Security Solutions does the Mobile Operator need?
Morning Coffee and Networking Break
Afternoon Coffee & Networking
MEF Workshop -A2P Messaging Fraud
MEF Discussion Panel - Future Trends in Enterprise Messaging
This session will explore future trends in enterprise messaging, including such questions as:
What will shape the future of A2P & P2A messaging in 2020?
How will major technology shifts including AI and IoT impact enterprise messaging?
What will be the winning business models and strategies for business communications?
Messaging & SMS Global Awards
Messaging & SMS World 2019 Winning Award Presentations
Winners of the Messaging & SMS World Awards, held the night before, will present their case studies on some of this year’s most innovative project and developments.
Interactive Panel Discussion: Uniting Network Operators, Aggregators and the Enterprise Customer
Morning Coffee & Networking
WhatsApp Messaging and WABA Secrets
As of October 2019, 1.6 billion users were accessing the WhatsApp messenger on a monthly basis. This huge potential audience creates many opportunities for brands.
In this session, Andreas Constantinides, Messaging Consultant, will explain how Businesses can use a Whatsapp Business Account (WABA) to provide a Whatsapp Business solution. Andreas will be answering questions such as:
-What's is a WhatsApp messaging template?
-What kind of messages are allowed on the platform?
-How can you create a WABA?
-What are the costs, restrictions, Dos and Dont's?
-What are the differences between WhatsApp and Viber as business solutions?