Messaging and SMS World: Agenda
Messaging & SMS World 2018
27-28 November 2018 | United Kingdom London
Registration & Networking Breakfast
Capacity Media Opening Remarks
Moving Messaging Forwards
The evolution of business to consumer messaging from one of SMS to a world where omni-channel messaging through SMS, RCS and OTT apps, co-exist as flexible, inter-changeable channels for businesses to use is the key to moving the messaging industry forwards. Join the discussion and discover:
• How to tailor future products to enterprise needs as well as:
• What messaging channels are being used?
• How can diversified messaging services strengthen quality of service?
• How can we get consumers more engaged in using messaging?
Paths & Obstacles to RCS – A Turning Point
The momentum behind RCS is building…are you ready for it?
RCS has undergone a transformative change in the last two years. Google, Samsung, and others, have helped reframe its purpose, technology, and commercial models supporting RCS 2.0. Brands, operators and enterprises are launching major pilots and trials. Start-ups consider the RCS ecosystem a major opportunity, driving investment and anticipation as more stakeholders commit resources in the transition from text to active chat and conversation commerce driven by the new RCS ecosystem. As in any early stage initiatives, obstacles exist while pathways to success are being forged.
This panel comprised of operators, industry consultants and a representative from the GSMA, one of the key drivers of RCS, will help identify some of the key RCS findings including:
• What is the potential impact of RCS on enterprise messaging?
• How big is the opportunity regionally and globally?
• How has RCS progressed over the last year in MNO support and brand participation?
• What opportunities exist for new disrupters in the RCS ecosystem?
• What cornerstone use cases are emerging as RCS successes?
• What are the pressures and likely outcomes regarding commercial models and key RCS drivers?
Morning Coffee & Networking Break
Monetising Messages in A2P and Managing the Messaging Ecosystem
An in-depth discussion on driving revenue of A2P traffic for mobile operators and the potential effects of the fragmentation of the ecosystem, as operators increasingly seek managed services and firewalling systems from different providers.
• Which sectors are developing most in terms of A2P messaging and how are operators adapting to this demand?
• Is SMS, voice and video converging? Why are messaging providers moving to be CPaaS providers?
• What are the opportunities in transactional messaging compared to promotional messaging?
• How is fragmentation affecting operators and aggregators?
AI, IoT & Chatbots: The Next Phase of Messaging
New technology has enormous power to drive the messaging industry forwards. Establishing which technology, be it blockchain, AI, 5G, IoT or others, to invest in and how they will impact Messaging & SMS development in the future remains to be seen.
• Are Chatbots just hype or will they drive the next phase of growth of messaging?
• Will Personal Assistants and AI be an opportunity in the future?
• Do we want the likes of Alexa to be able to send a text message on our behalf?
• Are SMS players advancing the relationship with key IoT players and could this revamp the SMS landscape?
Afternoon Coffee & Networking Break
Tackling A2P Fraud
The financial and reputational impact of all fraud types limits enterprise messaging reaching its full potential. Through a series of case studies and discussions, MEF’s Future of Messaging Programme participants explore the technical solutions, operational procedures and industry collaboration required to beat the fraudsters.
• Latest fraud trends - the consumer & business fraud types impacting A2P monetization
• The regulatory landscape
• The size of the problem – what is the revenue impact on MNOs?
• What should industry do to collaborate & tackle fraud?
• Anti-smishing & spoofing Proof of Concept
• Will RCS be the panacea to A2P fraud?
Messaging & SMS World Awards
Messaging & SMS World Winning Award Presentations
Evaluating the Impact of Corporate Hubbing on Operators
The theory behind the GSMA’s Open Connectivity initiative was to prevent the potential limitation of growth in international mobile inter-operability by implementing hubs to intermediate SMS traffic and offer a larger SMS coverage. The road to achieve this has not been smooth due to a need for autonomy in business operations, however it can be seen as a source of new revenue opportunities and allows for direct interconnect agreements between carriers.
• What are the benefits of hubbing?
• How can outsourcing the management of cross-border charges by hubs impact operators?
• How does Mobile Number Portability affect the industry?
• How have operators come to a happy medium with aggregators?
Morning Coffee & Networking Break
Leveraging Traditional Mobile Channels in Emerging Markets
Innovation & Evolution - New business Models for Messaging & SMS
In an effort to improve quality of service and return on investment, aggregators are revolutionising and revamping their business models to put the customer first.
• What new business models are being tested?
• Are the enterprises and customers consulted during the process?
• Is it necessary to overhaul a business model or can it be revamped and improved?
• Do operators participate in the evolution of aggregator business models and how can they get the most out of the process?