Linxa partners with Ilex Content Strategies at Capacity Middle East
Ilex Content Strategies has been selected by wholesale telecoms platform provider Linxa to be an outsourced marketing team to develop sales enablement content, manage budgets, it announced at Capacity Middle East.
Linxa gains a team of B2B marketing experts that have proven industry knowledge and world-class execution, claims Ilex.
The retained relationship comes after Ilex delivered successful Messaging, Website and Public Relations projects in 2017. The focus for 2018 will be delivering the Linxa story consistently across multiple channels and efficiently expanding Linxa’s global marketing capabilities. Linxa benefits from a fluid and flexible marketing team that can grow with its business.
“Linxa is delivering innovation in a market that needs to innovate. It has had tremendous success in helping its partners grow revenues with smarter technology and faster decision making. As a rapidly growing business, Linxa wanted to add new marketing skills to its team and find a partner that can be part of its long-term growth strategy. We’re delivering a comprehensive solution that goes far beyond traditional agency models. This is about doing whatever it takes to help Linxa get to the next level,” said Matthew Whalley, Director and Co-founder at Ilex Content Strategies.
Ilex Content Strategies was founded in 2012 to use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and communicate their innovation. It develops content that supports Sales Enablement, Thought Leadership, Channel Marketing and Global Public Relations. Ilex is 100% global and serves clients in Asia, Africa, the Middle East, Europe and the Americas.
“Ilex immediately understood our business and proved it can help us to execute on our vision. As we grow, we didn’t want just an agency. We wanted to work with a partner that knows our industry and how to communicate to our target customers. Ilex makes it simple and efficient for us to grow our marketing presence and we look forward to working with the team,” said Cengiz Oztelcan, CEO at Linxa.
Linxa is an award-winning provider of Wholesale Management Platforms for international Telecoms. Its platform enables Service Providers to efficiently manage pricing, routing, monitoring and invoicing for the best possible performance. Linxa has offices in London, Istanbul and Miami, with further offices opening in 2018. In November 2017, Linxa was recognised for a Global Carrier Award for Best Voice Service Innovation – Mature Markets.