News round up: Neterra aims for carbon neutrality, Veeam expands Google Cloud partnership
04 February 2021 | Abigail Opiah
Data Economy shares five news stories making headlines from around the world.
Neterra aims for carbon neutrality
Neterra is planning to become carbon neutral by the end of 2021. After that, it said it will strive to increase its positive environmental impact.
The Bulgarian telecom is implementing various energy efficiency measures throughout its portfolio of products and services.
The company is investing in modern, lower power consumption AC technologies in its data centres, in hybrid and electric vehicles - in using electronic, paperless document registry.
"This is a long-term policy. If we are organised well enough, we can even become carbon negative. This is our responsibility to the environment and the planet,” said Neven Dilkov, CEO of Neterra Group.
“We provide our data centre clients with the choice to use power from renewable sources, so they can become carbon neutral as well.”
Research says data centre sector is overlooking a potential CO2-eq emissions
EkkoSense analysis indicates that organisations are missing an opportunity to cut their data centre cooling energy consumption by 30%.
Research also reveals that up to 60% of expensive cooling equipment installed in data centres is not actually delivering any active cooling benefits.
The results showed that the current average data centre cooling utilization level is only 40%.
“Data centre operators also need to recognise that optimising thermal performance positively impacts data centre risk management – however, it’s difficult to ask the right questions if you don’t actually have any granular visibility into how your individual racks and cooling equipment are performing,” said Anuraag Saxena, Data Centre Optimisation Manager at EkkoSense.
“From our research, we know that only 5% of data centre M&E teams currently monitor and report equipment temperature actively on an individual rack-by-rack basis - and even less collect real-time cooling duty information or conduct any formal cooling resilience tests.”
MBC and QTS Data Centers
Mid-Atlantic Broadband Communities Corporation (MBC) and QTS Realty Trust (NYSE: QTS), a provider of hybrid colocation and mega-scale data centre solutions, has launched a brand-new diverse 432 strand fibre cable into the QTS Richmond NAP.
The new fibre cable owned by MBC enters the QTS campus through a new southern entrance on Portugee Road and connects directly to MBC’s existing dark fibre and wholesale optical transport network to meet growing capacity demands and fibre route diversity requirements at the QTS Richmond NAP.
“QTS is pleased to have MBC make an investment and build a new connection to the QTS Richmond NAP to provide even more reliability to our growing ecosystem,” said Sean Baillie, EVP Connectivity Strategy at QTS.
“We are confident this new route through our new Portugee Road south entrance is the first of many to take advantage of our investment in network resiliency to meet the robust connectivity demands of our customers.”
Microsoft continues to gain ground on Amazon – report
Data from Synergy Research Group shows that Q4 enterprise spending on cloud infrastructure services were just over $37 billion, $4 billion higher than the previous quarter and up 35% from the fourth quarter of 2019.
While Amazon and Microsoft continue to account for over half of the worldwide market, Microsoft once again gained ground on its larger rival and hit the milestone of achieving a 20% worldwide market share.
Microsoft, Google and Alibaba have all steadily gained market share over the last four years, though it has not been at the expense of market leader Amazon.
“2020 ended with a bang for the cloud market, as the sequential jump of $4 billion from Q3 easily set a new record for cloud providers’ incremental revenue growth,” said John Dinsdale, a Chief Analyst at Synergy Research Group.
Veeam expands Google Cloud partnership
Veeam Software has announced its expansion of public cloud support with the general availability of NEW Veeam Backup for Google Cloud Platform.
“Veeam recognises the strategic importance of the cloud to our 400,000+ global customers and we are committed to providing broad platform support and choice,” said Danny Allan, chief technology officer and senior vice president of product strategy at Veeam.
“As we now expand public cloud support even further with the general availability of Veeam Backup for Google Cloud Platform, we have simultaneously expanded our partnership with Google Cloud, enabling Veeam to jointly engage customers through the Google Cloud Marketplace.
“Additionally, with Veeam recently acquiring Kasten, customers can also acquire Kasten’s K10 data management platform, purpose-built for Kubernetes, through the Google Cloud Marketplace.”
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