GRC

GRC expands management team with two executive appointments

12 January 2021 | Abigail Opiah

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GRC (Green Revolution Cooling) has expanded its executive management team with the appointment of Michael Zimmerman as Vice President of Operations and Ben Smith as GRC’s Chief Product Officer.

Zimmerman has more than twenty years’ experience as an operations executive, most recently as VP of Global Operations at Zebra/Xplore.

In his role, Zimmerman will be solely responsible for the global manufacturing of GRC products, quality, and supply chain around the world.

“We are so excited to bring on someone with Michael’s background as our new VP of Operations,” said Peter Poulin, CEO of GRC.

“His extensive experience in technology operations and supply chain will be a valuable addition to our company as we continue to reach customers around the globe with our innovative immersion cooling solutions.”

Smith has decades of global technology business experience to the role of Chief Product Officer, most recently as VP of Data Centre Cooling Systems at Schneider Electric.

He will be responsible for developing and launching new products while managing the lifecycle of existing GRC’s immersion cooling offerings. 

Smith will ensure the company’s product roadmap is aligned with the requirements of target segments, and develop pricing strategies, competitive positioning, and sales training materials, the company revealed.

“It is a pleasure to bring someone on board with the breadth of product management experience that Ben has accumulated,” said Jim Weynand, CRO at GRC.

“Ben’s extensive business and technical knowledge will help drive GRC’s next generation of products to meet the needs of today’s data centres. He is perfectly positioned to work cross-functionally to build on our competitiveness.”

The company said the new hires will help the company continue to grow, following GRC’s milestones which include attaining Series B funding of $7 million, providing cooling to Serbia’s first green data centre, and appointing former Schneider Electric Executive Dave Johnson to its board of directors.