SoftIron hires Greg Bruno as chief architect

23 October 2020 | Abigail Opiah


Data centre solutions firm SoftIron Ltd. has opened two new offices and has announced the appointment of Greg Bruno (pictured) to the role of chief architect.

Bruno, who joins SoftIron from Teradata, will lead the company’s software and hardware integration strategy. He brings more than two decades of engineering experience to the company.

Bruno is known for his role in helping to develop the Rocks cluster toolkit at the San Diego Supercomputer Centre, as well as his role as vice president of engineering and co-founder of StackIQ, which was acquired by Teradata in 2017.

SoftIron has recently established three new facilities in San Diego (California), Dallas (Texas) and Berlin (Germany).

“Silicon Valley is no longer the single epicentre of exceptional engineering talent. We’re finding that good candidates are less prepared to relocate and Covid has only accelerated this,” said Phil Straw, CEO of SoftIron.

“At the same time, as a manufacturer as well as a developer, we want to grow in a distributed manner, leveraging the best talent and the latest technologies in what we call our “edge manufacturing” strategy: enabling us to deliver globally but respond locally.

“We’ve spent the better part of a decade building an innovative technology platform that we believe will fundamentally redefine the data centre.

“In adding the considerable talents of Greg Bruno, as well as the team he brings with him, to the mix, we’re demonstrating our ongoing commitment to be one of the most strategic computer companies in the world.”

Bruno will be joined at SoftIron by Mason Katz, systems architect (who was also a co-founder of StackIQ and the Rocks cluster project), and Anoop Rajendra, senior architect (previously a core developer at StackIQ and with the Rocks cluster project) in the new San Diego office.

Prior to joining SoftIron, Bruno was an engineering fellow in the technical and innovation office research team at Teradata.

“There has been a certain level of stagnation in the data centre and server industry when it comes to the way that hardware is designed and sourced which has, disappointingly, become an almost acceptable status quo,” said Bruno.

“SoftIron embodies true, grass-roots innovation in their approach to design and manufacturing, which is rare in an age of prevalent commodity hardware, and the performance outcomes speak for themselves.

“The opportunity to contribute to SoftIron’s ambitious quest to redesign the data centre in this manner is an exceptional one, and I look forward to working with the team to deliver outstanding solutions for the enterprise.”