Orange and OPPO partner on device personalisation and eSIM

Orange and OPPO partner on device personalisation and eSIM growth

19 October 2020 | Natalie Bannerman

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Orange and OPPO have entered into a co-innovation partnership to deliver Orange services to a range of OPPO’s smartphones and IoT devices in Europe.

There are plans to extend this collaboration further across the Orange footprint. Together the two will jointly create innovative solutions to meet the changing needs of its customers.

The growing adoption of sim-free and eSIM (embedded SIM) devices has enabled consumers to choose where and from whom they purchase new devices, such as physical retailers and e-retailers in the open market.

Through the collaboration, the two will simplify and improve the customer journey and experience for consumers, enabling them to access Orange services much more seamlessly.

“Over the years, OPPO has evolved into more than a smartphone company as we expand our offerings to IoT products and co-develop leading technology solutions for our industry partners,” said Alen Wu, vice president and president of global sales at OPPO.

“We are glad to see the co-innovation partnership with Orange unlocking great potential both in the wearable and the open market space in Europe, and we look forward to exploring further opportunities in the future.”

Leveraging 5G, OPPO has launched several IoT products beyond smartphones such as the OPPO Watch and has assembled a team of experts to develop leading solutions with its partners. Together they will create solutions that make it easier to access operator services as well as things like the growing open market segment.

The combination of OPPO’s technical capability with Orange’s extensive network and customer experience enables both parties to design new and pioneering solutions to address these specific market needs.

“With the Orange personalisation, customers can get access to the full suite of Orange services whether they purchase their OPPO devices from Orange channels or the open market,” added Philippe Lucas (pictured), executive vice president if customer equipment & partnerships at Orange.

This partnership with OPPO fulfils our local markets’ need for new and feature-rich smartphones and wearables and enables Orange to deliver an unmatched customer experience.”

The personalisation of open market devices is activated once detection of an Orange SIM card on a smartphone is made. This enables Orange to use OPPO’s over-the-air provisioning service to load Orange services like My Orange/Orange et Moi or Orange TV.

Orange personalisation will launch on OPPO’s open market variants, ranged by Orange across Europe from October 2020. Orange and OPPO are also jointly working to launch a new eSIM smartwatch.