Amazon enters the cloud gaming space with Luna

Amazon enters the cloud gaming space with Luna

28 September 2020 | Natalie Bannerman

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Amazon has launched its new cloud gaming service called Amazon Luna.

Designed for instant play and leveraging AWS users can enjoy the service on their favourite devices without lengthy downloads or updates, expensive hardware or complicated configuration.

With its limited US launch, Luna will be available on Fire TV, PC, and Mac as well as on web apps for iPhone and iPad, with Android to come in the near future.

“We created Luna to make it easy to play great games on the devices customers already own and love,” said Marc Whitten, vice president of Amazon Entertainment Devices and Services.

“It’s Day One for Luna—we are excited to work with gamers, streamers, and publishers like Ubisoft and Remedy Entertainment to build a great gaming experience for everyone.”

Players can subscribe to the Luna+ game channel, at an introductory price of $5.99 a month during the early access period – subscribers can play on two devices simultaneously and get resolutions of 4K/60fps for select titles.

At the same time, Amazon has also announced a new gaming channel with game publisher Ubisoft, available directly through Luna. Players who subscribe to this channel will have access to Ubisoft games in up to 4K resolution, mobile gameplay, and access to new titles when the channel launches.

"We're proud to be working alongside Amazon on Luna, utilizing the power of cloud gaming to provide our players with another way to access our games, wherever they are," said Chris Early, svp of partnerships and revenue at Ubisoft.

"Ubisoft's channel on Luna will allow players to experience our new releases along with many of our catalogue games, while enjoying player-friendly features like Alexa and Twitch integrations."

Built on the AWS cloud platform, as new features and content are added for Luna customers, the backend tech that’s driving it all will also be frequently updated, ensuring high levels of customer experience.