In his new role, Hall will oversee the team that supports Ciena’s customers in MEA as they adapt their infrastructure to changing network demands.
“Over the last year, we’ve made a number of strategic decisions for our organisation and go-to-market approach to best leverage our talent and build on our momentum,” stated Virginie Hollebecque, vice president and head of EMEA regional sales at Ciena.
“Pete’s two decades of leadership experience will play a key role in driving Ciena’s success in the region and facilitating cross-pollination between terrestrial and Subsea network dynamics.”
Hall enters the role with more than 20 years of sales, business development and international telecoms experience. He previously served as a key member of Orixcom’s management team, where he drove telecoms, network and cloud sales, marketing and strategy.
During his tenure, he established Orixcom’s go-to-market strategy and the primary relationships that delivered a strong base of anchor customers, partners and hyperscalers, including Microsoft, AWS and Oracle.
Prior this and according to his LinkedIn profile, Hall served as head of sales - strategy & investment division at du between 2010 and 2013, vice president of Sales at Telstra between 2007 and 2010, and director of sales at Colt Technologies between 2002 and 2006.
