Gameloft, MTN launch subscription-based games platform

Gameloft, MTN partner to launch subscription-based games platform in South Africa

24 June 2020 | Natalie Bannerman

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Gameloft Business Solutions has launched MTN Arcade, a new mobile gaming subscription platform available to all MTN customers in South Africa.

The partnership marks the launch of Gameloft Business Solutions, a provider of gaming solutions for carriers and manufacturers, under its new identity.

“From the start, we want everyone to play, and we make sure everyone can as we believe there’s a game for everyone,” said Yann Fourneau, vice president of global sales & distribution at Gameloft.

“Our new name reflects this mindset, as we are always thinking about new solutions for our partners to allow them to bring the wonder of games to their customers, no matter the device or channel. The launch of MTN Arcade is a great example of our ability to deliver innovative platforms for our partners.”

The platform is available for a fixed daily subscription fee, with a large catalogue of premium mobile games available such as Asphalt Nitro, NOVA Legacy, PAC-MAN and Sonic Runners Adventure.

In addition, MTN Arcade gives users hundreds of games of all genres with exclusive features such as tournaments and esports events, all within a single environment.

“Subscription-based business models are increasingly trending in the market,” added Ernst Fonternel, chief digital officer at MTN South Africa.

“We have a longstanding relationship with Gameloft, and we were looking for new ways to add value to our offers. Their expertise in the mobile ecosystem naturally led us to entrust them with our subscription offer management.”

Over the last 20 years, Gameloft has been working together with over 330 global distribution partners to bring its games to over 150 countries in the world.

As part of this anniversary and alongside the unveiling of Gameloft Business Solutions as its new identity for this line of business, the company has also launched a fully redesigned website.